The Weekend

Delta must have read my post on Friday because the later flight did not go wheels up until nearly two hours past the scheduled departure time, which means that we did not get out Boston Logan until nearly 8:00 p.m. with a two plus hour drive to Newport, NH facing us. I think they were especially testing to see just how patient I could be when they got my wife's name wrong on the ticket. Ever try to go through security with a ticket and an id that don't match? Not particularly an enjoyable situation and then we got to stand in a queue after security to get things sorted, which they eventually did after about 25 minutes. So, you might think that it was a tough evening overall. Well, you'd be wrong because it actually turned out to be a delightful evening. You want to know what really made the trip fun? It was Enterprise Car Rental and the absolutely cheerful, helpful, smiling folks that inhabited their offices just outside of Logan airport. The driver helped us with our bags and the staff immediately handed us bottles of cold water. They were warm and friendly folks and without much effort of all they managed to rent us a GPS and an upgrade to a Mercedes. That car made the trip to Newport effortless because it was such a joy to drive. They transformed our otherwise disappointing experience into a fun journey and all it took was just that little extra effort to make us feel like they valued our business. They weren't faking it either. In fact, if I didn't know better I'd say that they were coached by Seth Godin personally because they did everything that Seth recommends. In other words, they were authentic!