State of the Blogosphere

Technorati's State of the Blogosphere 2008 report is now available on their website (www.technorati.com) and provides some very interesting insights in the world of blogging. For instance, as of August, 2008 there were 77.7 million unique visitors to blogs in the U.S., 41.0 million to Facebook, 75.1 million to mySpace and a total internet audience of 189.9 million. There have been 1.33 million blog records indexed by Technorati since 2002, 7.4 million blogs posted in the last 120 days, 1.5 million blogs posted in the last 7 days and 900,000 posted in the last 24 hours, or at least those were the stats when the report was published. Bloggers turn out to be both educated and generally affluent with three out of four bloggers have graduated from college and 42% having attended graduate school. "They skew male, and more than half have a household income of over $75,000", according to the report. There are five sections to the report and worth the 20 to 30 minutes you may spend reviewing it.

On the 22nd of December, Forbes.com published the "400 Best Big Companies" report. It covers both American and foreign corporations that have a significant presence in the U.S. Each have at least $1B in revenue in the most recent fiscal year and a stock price of at least $5 per share and positive equity. Forbes selected these 400 from a list of 1,000 candidates that fell into the parameters described and used a fairly straight forward set of criteria, which you can deep-dive on the Forbes.com website. There is also a very neat pivot table that allows you to dice them just about anyway you'd like just in case you were preparing some prospect lists for 2009. Might as well chase the successful firms with a bit of cash because right now I'm not certain a lot of the companies being served are going to make through 2009. It's a tough economy and companies are scrambling to figure out what works and how to keep the customers loyal, which is exactly why I joined Market Force Information in early October.

Market Force is the leading Customer Experience Information & Insights Partner for multi-location businesses, and that really means three things for Market Force and our clients.........first, it means that we evaluate the on-site experience from both the viewpoint of the customer's perception and the operational realities that created those perceptions. Second, we solve two business problems for our clients; i.e.: the tie between the operational performance, customer satisfaction and financial performance; and the need to drive operational improvement to the store level. Finally, we provide business improvement and decision support tools to help our customers manager their investments in customer experience. As I said earlier, customer loyalty is going to be critical for a lot of companies in 2009 and if they cannot articulate the operational realities at the store level then they are going to be among the losers. Management has to know what is happening at the "moment of truth" when a consumer engages a shopping experience........what happens when you walk into any store? You evaluate everything (rather consciously or unconsciously) from the moment you enter the store. Did someone greet you? Were you able to get assistance in a reasonable time frame? Were the associates on the floor friendly and courteous? Were the dressing rooms neat? Were the bathrooms clean? Think about it. Every aspect of that in-store experience registers with you and determines the likelihood of you returning and spending money again. And what about referrals? When is the last time you blasted some store or experience for the reasons I just mentioned? Understanding the operational realities and how they tie to customer perceptions and ultimately financial performance is the key to being successful in 2009, and that is what we do at Market Force Information. It's a very cool company and I'm really enjoying my time there. You can investigate the firm at www.marketforceinformation.com

Lakers knocked off the Celtics last evening and as I told a friend this morning, if it couldn't be the Hawks then my next most favorite team would suffice. I know it is only a December game and there is a lot of season left, but it did my heart good to see those Boston fans crushed. Now, if only Dallas can get out of Philadelphia with a win tomorrow!